# identity.md

## Organization Overview
- **Company Name:** SarangHello LLC
- **Mission:** To be the one-stop shop for all things K-Pop, providing official K-Pop albums and merchandise directly from Seoul, South Korea, and contributing to Hanteo and Billboard charts.
- **Company Structure and Legal Entity:** LLC
- **Founded Date and Location:** Founded in 2020 in San Francisco, Bay Area.
- **Size and Scale:** Currently the largest K-POP store with a physical storefront located in Northern California.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Founded by fellow K-Pop fans.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to serving fellow K-Pop fans, offering official and chart-contributing products with a passion for K-Pop culture.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a retail store for official K-Pop albums and merchandise, with both an online presence and a physical storefront. Sales are Hanteo and Billboard certified, contributing to official music charts.
- **Location(s) and Geographic Presence:** Physical storefront located in San Francisco, Northern California. Online operations serve a broader global audience.
- **Key Partnerships and Affiliations:** Hanteo certified and Billboard reporters.